Hi there, i'm Serena.
I’m an LA-based product and brand designer currently leading design at a tech startup, building end-to-end experiences across B2B and consumer products. Over the past six years, I’ve focused on crafting intuitive, scalable systems, from 0→1 launches to evolving live products, with an emphasis on clarity, speed, and thoughtful execution.
My work sits at the intersection of product and brand. I care just as much about how things function as how they feel, and I enjoy turning complex ideas into simple, cohesive experiences people remember.
Outside of work, you’ll often find me behind a mic or DJing for friends. Curating music has become a parallel practice to my design work, a reminder that great experiences are shaped through rhythm, intention, and how things come together.
Whether visual or auditory, I’m driven to create experiences that feel considered, cohesive, and lasting.
Hi there, i'm Serena.
I’m an LA-based product and brand designer currently leading design at a tech startup, building end-to-end experiences across B2B and consumer products. Over the past six years, I’ve focused on crafting intuitive, scalable systems, from 0→1 launches to evolving live products, with an emphasis on clarity, speed, and thoughtful execution.
My work sits at the intersection of product and brand. I care just as much about how things function as how they feel, and I enjoy turning complex ideas into simple, cohesive experiences people remember.
Outside of work, you’ll often find me behind a mic or DJing for friends. Curating music has become a parallel practice to my design work, a reminder that great experiences are shaped through rhythm, intention, and how things come together.
Whether visual or auditory, I’m driven to create experiences that feel considered, cohesive, and lasting.
